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Have You Recently Been Stuck?

I’m often approached about this idea of being stuck. Coincidentally, some time ago I archived a sketch created by fellow practitioner Jim McHugh entitled “9 stucks.” It captured the moment beautifully and I archived it. I like the central theme and scope of the idea. I created my own infographic in an attempt to catalog […]

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What Drives Your Results?

Some time ago, had VISTAGE best practice speaker Mary Lore promoting her book Managing Thought Many nuggets contained in Mary’s book perhaps none better than “What goes on inside our head drives results.” Our beliefs, perceptions, attitudes, intentions, passion, purpose—our thoughts—drive our actions. Therefore, if we don’t address our thoughts change does not happen. Download Mary […]

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Content Tips to Help Your Professional Services Business Stand Out

Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is that they don’t offer tangible products to their customers, but rather, knowledge-based services instead. People in this line of work are essentially selling relationships with a promised outcome, often making it difficult to prove their […]

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What Can Coaches Do For You?

At “ground zero”, I believe coaches develop the capabilities of high-potential performers. That said, and in my view, the most effective coaching relationships are when the recipient of the coaching in the coaching relationship is receptive, open to learning, & applying the learnings to achieve a superior result. Coaches can also act as a sounding […]

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Your Target Audience

Was listening to a podcast the other day driving down from Raleigh, NC to Wilmington, NC from John Jantsch, founder of Duct Tape Marketing. BTW, I’ve long been an admirer and follower of John’s teachings. Check it out for yourself if you’re similarly interested. If you follow John and his teachings, you know that he […]

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The Local SEO Playbook – Your Guide to Local Rankings

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful […]

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Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]

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On The Business Or In The Business

Michael Gerber wrote a book sometime back called The E-Myth Revisited where he popularized this notion of working on the business as opposed to in the business. Basically, as fellow entrepreneurs, we fight the tendency to get in the weeds on things and when we do that we miss the opportunity to dream about what […]

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Google My Business: The Key to Ranking Your Local Business

For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]

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Retailing Trends

Being a baby boomer, I’ve long been fascinated with retailing trends probably going as far back as shopping malls in their heyday. Online shopping is certainly here to stay. I’m certainly a big user preferring delivery of selected material goods to my doorstep rather than go to the store (s). Frankly, the personal engagement piece […]

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