FOUNDATION MARKETING

"97% of consumers use the internet when researching local products/services"

BIA Kelsey

SIMPLE, AFFORDABLE LOCAL MARKETING

Every business needs a strong foundation, start building yours with us today.

Creating a solid foundation means moving away from ad-hoc marketing. It involves developing an evidence-based marketing strategy that focuses on your target audiences and identifies the best messages and channels for converting those audiences.

Marketing that involves processes, not guesswork is the key to achieving measurable results. That’s why we have a series of processes in place that help us understand your audience, goals and challenges. Then, we build a solid foundation and marketing strategy to address them.

Deliverables include:

  • Customer Interviews
  • Ideal Customer/Personas
  • Competitive Analysis
  • Core Message and Positioning
  • Marketing Strategy
  • Marketing Hourglass
  • Content Roadmap
  • Campaign Recommendations

MARKETING FOUNDATION HIGHLIGHTS

In-Depth Strategy:
We do the research to discover what your business does well, where it can improve and what keywords you should be targeting.

Continuing Growth Foundation:
We help you build the foundation you need to continue to grow your business month after month.

Marketing Hourglass:
We will help you develop a framework that maps out each step of your customer's buying journey so that you guide them through logical stages.

Editorial Calendar: 
Will will help you create a 12-month content marketing strategy so that your content is an asset that will serve your business long-term.

Ready to take control of your marketing and
improve your local search rankings?